By Jaz Hook
At the Australian Broadcasting Corporation change is happening. With the launch of its Diversity, Inclusion & Belonging Plan, the ABC is actively shaping a workplace that values equity, diversity, and the contributions of women in media.
For those like Ruby Fernandez, a junior production assistant at the ABC in Sydney, this initiative is more than just a corporate directive; it’s a lived experience that is transforming the way she and her colleagues work.
Stepping into the ABC as a young professional, Fernandez was eager to be part of the organisation. In her role she assists with production logistics, co-ordinates schedules, and establishes smooth communication between teams; all crucial elements in bringing quality content to Australian audiences.
“Working for the ABC is both rewarding and inspiring,” Fernandez said. “It’s exciting to be part of an organisation that values storytelling, creativity, and serving the Australian public. The collaborative culture fosters learning and professional growth, while the focus on producing quality content motivates everyone to give their best.”
While the company has always been known for its dedication to high standards, its developing commitment to workplace diversity is what makes the ABC stand out.
The Diversity, Inclusion & Belonging Plan is more than just a statement of intent, it’s a detailed strategy designed to break down barriers, champion diversity and ensure equal opportunities for all employees.
With a diverse workforce, inclusive content, connection with indigenous communities and staying accountable, the ABC plans to carry out its plan by 2026.
“I can see positive changes in the workplace since the plan’s implementation,” Fernandez said. “Their emphasis on diversity and inclusion is evident in how teams are formed, and decisions are made. It creates an environment where collaboration thrives, and employees feel comfortable contributing their ideas. This balance has improved workplace dynamics, making it a more equitable and innovative space.”
Historically, media has been a male-dominated industry, with leadership roles and creative positions often out of reach for women – or anyone that wasn’t white and male for that matter. This is particularly significant in a field where representation matters, not just behind the scenes but in the stories being told.
“I believe the ABC’s plan is essential for creating a workplace where everyone feels valued and represented,” she said. “It is reassuring to know the organisation actively works toward improving equity and celebrating diversity. This plan strengthens the ABC’s role as a broadcaster that reflects the experiences of all Australians.”
The ABC’s dedication to gender equality is not just about fairness, it’s about improving the quality and authenticity of the content it produces. More women in the media means richer narratives, more diverse viewpoints and ultimately, better journalism.
Women currently make up 55.4 per cent of executive roles and 24.2 per cent in technology roles at the ABC.
During the 2019-2022 phase of the plan, many things were achieved in the workplace sector including but not limited to annual gender pay equity reviews and reporting and gendered mentoring streams.
“As a woman in media, it’s empowering to work in an organization committed to gender equality,” Fernandez said. “The ABC’s efforts create opportunities for women to excel and have their contributions recognised. This commitment not only fosters a supportive environment but also challenges industry norms, paving the way for future generations.”
A statement included by the ABC on their website states: “At the ABC, we recognise that gender is not binary. However, binary language is used where necessary throughout this document to illustrate key statistic and differences that inform our gender strategy. The ABC is also required by the Equal Employment Opportunity Act 1987 (EEO Act) to promote equal employment opportunity for women.”
This shift is more than just professional, it’s personal for women like Fernandez. It means working in an environment where she feels heard, supported, and encouraged to grow. It means being a part of an industry transformation that will benefit future generations of women in media.
“It motivates me to strive for excellence and be part of the change toward a more inclusive and equitable media landscape,” she said.
As the ABC continues to evolve, its commitment to inclusivity will not only shape its workplace but also influence the wider media industry. Making the ABC not just a national broadcaster, but a true reflection of modern Australia. A more inclusive future is not just possible, it’s already happening.
Featured image: The ABC’s commitment is a lived experience for Ruby Fernandez. Picture: Jaz Hook
